THE DENT DOCTOR FRANCHISE STRUCTURE

DENT DOCTOR offers Franchise opportunities to motivated and committed entrepeneurs throughout Africa and beyond.
The DENT DOCTOR Franchise was established to expand the network of DENT DOCTOR outlets to satisfy the consumer demands for our services.

DENT DOCTOR Franchisees are area based and are established owner management auto body repair outlets, specializing in both minor and major repairs. The Franchisee operates their branch independently without “dictatorship” from the Franchisor. As such, the Franchisor does not claim a percentage of profits and/or turnover as done in other Franchise businesses but only charges a once off Franchise Establishment Fee and a flat monthly Branding Fee, which varies between the branches and is area dependant for usage of the Brand.

The DENT DOCTOR Franchise structure is based on Grading Levels 1 and 2, each defined by the level of service offered to the customer,
equipment levels and by different investment structures for the entrepreneur to consider, as follows:

Level 1: Workshop for Minor, Non-structural and PDR repairs

Level 2: Workshop for Major Structure Repairs and PDR Repairs

The investment requirement for the above ranges between R850 000 and R2 500 000 which includes working capital and the franchise fee. Each new branch is set up using a tailored business plan suited to your location and goals.

1. Full Franchise – Build a Dent Doctor From the Ground Up

Our Franchise model is ideal for entrepreneurs ready to establish a fully branded Dent Doctor outlet. With this package, you receive everything you need to operate under the Dent Doctor banner:

What You’ll Receive:-

  • Exclusive territory rights

  • Comprehensive setup assistance (equipment, workshop layout, signage)

  • Full training and optional ongoing support

  • Access to the Flow Fusion quoting and job management system

  • Corporate and insurance referral opportunities

  • DTA-certified technician training and accreditation

  • Optional staffing support during hail seasons

  • National marketing exposure

  • Connection to Dent Doctor’s digital infrastructure

  • Flat-rate branding fee, no profit share

  • Consumer trust and brand recognitions – from day one

  • Lead referarals from our central quoting platform

  • Ongoing mentorship and operational guidance

  • Direct integration into Dent Doctor’s digital platforms

  • Branded collateral: Brochures, banners, vehicle decals

  • Low Monthly banding fees and a one-time Franchise Fee

Why Choose This ?

This is your chance to own and operate a complete Dent Doctor outlet with a trusted reputation that drives traffic to your door from day one. Dent Doctor has been South Africa’s leading name in Paintless Dent Removal (PDR) and smart autobody repair services, both minor and major, for over 30 years. Should you be looking to build a business from the ground up, we offer two powerful partnership models to help you succeed.

2. Agent Branding Add-On – Power Up Your Existing Repair Shop

Already own a panel-beating or auto repair workshop ? You can now align with South Africa’s most trusted automotive repair brand—without changing how you run your business.

The Dent Doctor Brand Add-On allows independent shops to benefit from our national name, marketing presence, and referral network while staying fully in control of their own operations.

What You’ll Receive :–

Cannot be situated within an area already restricted and operated by an existing Dent Doctor Franchise.

• Use of the Dent Doctor name and signage at your premises

• Inclusion in Dent Doctor national marketing campaigns

• Lead referrals from our central quoting platform

• Branded collateral: brochures, banners, vehicle decals

• Your shop listed on our Dent Doctor online map & directory

• Connection to PDR jobs during hail damage overflow periods

• Optional access to DTA technician training and Flow Fusion tools

• Consumer trust and brand recognition—from day one

• Low monthly branding fee and a one-time Agency fee

Why Choose This?

Stay in control of your own workshop while gaining the strength, trust, and marketing clout of the Dent Doctor brand. This is perfect for well-established shops that want to grow their client base, enhance their visibility, and tap into the power of the Dent Doctor brand.

Let’s Talk Growth……

Whether you’re starting fresh or expanding an existing business, Dent Doctor has a model that suits your vision.

Contact us today to discuss how we can help take your repair workshop to the next level.

Interested?

Simply complete our Franchise Enquiry Form or contact us directly for more information.

Dent Doctor – 30 years of trusted, proven success in dent repair and auto body excellence.